Question: I always store my bread at room temperature, but a friend always puts hers in the refrigerator. Which is better?
Answer: The counter is definitely the better place for your bread.
Bread stored in the refrigerator will dry out and become stale much faster than bread stored at room temperature. For longer-term storage, you should freeze bread.
Soft-crusted, pre-sliced breads will keep fresh for up to a week at room temperature; be sure to keep the original packaging tightly closed after each use. Soft-crusted, unsliced breads will keep well for four to five days on the counter, while hard-crusted breads will keep fresh for a day or two.
All of these breads freeze well and will maintain their quality for at least three months once frozen.